How Can a Fractional CMO Improve Your Company's Bottom Line? with Joshua Ramsey

[00:00:00] Introduction and Background John Golden introduces himself and the guest, Josh Ramsey, and provides background information about their careers and expertise.

[00:01:21] Definition of a Fractional CMO Josh Ramsey explains what a fractional CMO is and how it serves as an in-between option for companies that need higher-level marketing expertise without the cost of a full-time executive.

[00:05:02] Importance of Strategic Messaging Josh Ramsey discusses the importance of standing out from the noise in the marketplace and the need for strategic messaging to effectively communicate a company's value and differentiate itself.

Topic 1: Different Minds in Marketing [00:10:35] The speaker discusses the different mindsets in marketing, including the design brain, the coding brain, and the strategic brain.

Topic 2: The Role of a Fractional CMO [00:11:58] The speaker explains the importance of a fractional CMO in understanding consumer needs, creating user interface and user experience, and supporting the sales team.

Topic 3: The Importance of Strategy in Marketing [00:15:59] The speakers emphasize the significance of strategy in marketing and how tactics without strategy can lead to failure. They discuss the need for a strategic approach when hiring marketing agencies or utilizing AI tools.

Fractional CMO and Helping People [00:20:52] Josh Ramsey explains his role as a fractional CMO and how his focus is on helping people, creating a good environment, and attracting more clients.

Importance of Helping Others [00:20:52] Josh Ramsey emphasizes the importance of helping others and how it can lead to more people wanting to work with him.

Conclusion and Farewell [00:21:36] John Golden concludes the episode, thanks the audience for listening and watching, and promises to return soon.
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