2 years ago

DAY 2
WEBSITE DAY
How is branding going? Are you ready to move on to your website?

Let's get started!

Start with a Solid Brand

Thankfully you are already on your way with this one. Make sure you are using YOUR colors and YOUR fonts when creating or editing your website. Branding Consistency is KEY!

Keep it legal (privacy, terms, disclaimer, EULA, accessibility code)

These documents are among the most important you can have on your website. I know, they cost money, But they are aimed at SAVING you more money. If sued, the average penalty for NOT having a privacy policy, for example, would be around $7500 per visitor for as many days as you DIDN'T have a policy. That's a lotta Moolah!

Termageddon is my go-to for Auto-Updating Policies: http://app.termageddon.com/?fp_ref=pampalone

Less is more: backgrounds are out, parallax is out

Keep it simple. I am not opposed to the occasional diagonal shaded area or a shaded box or two. Heck, I even enjoy creating sections with an image as a backdrop for a question or call to action. But if pull up your site with a wood-look background or so much as a floral or stripe, that's it, I'm out. Not to mention parallax and backgrounds in general slow down your speeds.

Navigation must-haves

HOME, ABOUT, SERVICES, and CONTACT. Don't be cute. Familiarity is the best thing you can do for your client. They expect your website to be "User Friendly" but if they get "The Lounge, Why we are the way that we are, Offerings, and Connected" instead of the ones I mentioned above, you will lose more customers than you gain!

Simple pages don’t mean EMPTY pages

Just because you are behind on a few things doesn't mean you can freely leave your website in disrepair! It is better to take down a page completely and remove all links to it than to have it empty, filled with junk text, or leave it with the ever-dreaded "COMING SOON!" text! YUCK! Take a moment and write the darn page. Progress, not perfection people!

On the Website day you should complete the following:

Sitemap

All pages with text and images and or custom graphics

Connections to all 3rd party sites like Booking, Email Marketing Etc.

Web Platforms + Hosting 🟢 Squarespace** ** If you want a 20% discount, free domain for 1 year, and free email for 1 year, contact me and I will hook you up!

Must Haves

🟢 Business Email Address

🟢 Social Media Scheduler

🟢 Email Marketing Platform

🟢 Membership/Course Add On

🟢 Complex Forms (File Uploads)

🟢 Legal Stuff You NEED

See the Pro Toolkit for all of these links and discounts!
http://GetAbsoluteMarketing.com/free

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