Does a cigar’s ring gauge affect its strength?

Jed from Nebraska wrote to us asking whether thinner cigars are stronger as he’s heard. Though they may taste stronger to most palates, they aren’t actually stronger. In fact, they have less strength. To find out how a cigar with less strength tastes stronger, we need to talk about the differences between strength and body and unveil how perception shapes them. Check out the video for my full response!