The Power of the Serve

In this video, I want to talk about the concept of serving or asking questions in sales. Just like in tennis, where the server has a huge advantage, being the one who initiates the conversation in sales gives us control. Too often, we leave it open for the customer to start asking questions, which puts us in a reactive position. As sales professionals, we should be the ones serving the ball with well-crafted questions that require thoughtful responses. By taking the lead and managing the conversation, we can effectively qualify or disqualify our clients and avoid high-pressure situations. So, let's dive in and learn how to use the power of the serve in sales!