Buying Local - Episode 36: Howard Litwak & Chris Ryan (SIX Marketing)

In this episode, our host Mike Nelson interviews Supreme Commander Chris Ryan and "AI Howard" Litwak of SIX Marketing! AI's a big topic right now, and it can be hard to know where to stand on it - How can you access it? What's it useful for? Are there downsides? We have some answers for you here, in this informative episode!

A SARATOGA BUSINESS REPORT & GLENS FALLS TODAY PRODUCTION
NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, SaratogaBride.com LLC, Saratoga TODAY, Glens Falls TODAY, or Five Towers Media.

00:21 - Introductions
01:38 - What’s the Deal with AI?
03:48 - ChatGPT: The SuperGoogle
04:55 - Incorporating AI… Carefully
08:04 - Benefits of AI: Advanced Searching, Copy Generation, Efficiency
11:59 - AI is an Actor: Give it Proper Direction!
15:04 - Downsides of AI: NEEDS Editing, NDA Violations, Terrible at Math, Prone to Hallucinating
17:49 - Is the Source Credible?
18:38 - Smart Ads and Campaigns?.. ABSOLUTELY NOT!
21:26 - The Hobbesian World of Meta and Google
22:52 - EmAIl
25:10 - Humanity and Robots, Working in Harmony
27:28 - Same Skills, New Tools… But Hang Onto That Vinyl!
28:39 - Entering the World of AI: Where to Start
30:46 - Training with AI
33:12 - AI-Generated, or Just Weird?
34:50 - Don’t Even Think About It!
35:56 - Doesn’t Hurt to Try
37:08 - Prompt-Engineering as a Skillset
38:25 - How to Get in Touch