Are TV Commercials the Next Breakthrough for Land Investors? | REtipster Podcast 158

Show Notes: https://retipster.com/158-larry-jarnigo/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=CUYMJvIjGHA
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Is it possible to disrupt the traditional world of land investment with a seemingly unrelated medium – television commercials? Larry Jarnigo, an innovative land investor, is proving that the answer is an unequivocal yes. Unveiling a groundbreaking new strategy, Jarnigo has been buying vacant land by leveraging the power of TV ads - a marketing avenue that, until now, remained untapped in the world of land investing.

In a recent exclusive interview, Jarnigo shed light on his unique venture, divulging how he designed and executed the commercial, its effectiveness compared to other marketing methods, and even the costs involved in running the ad. What sets Jarnigo's approach apart isn't just its novelty but its surprising success. The detailed revelations in this interview provide a fascinating insight into a marketing revolution that could potentially change the landscape of land investment.

0:00 - Intro
0:51 - Discovering the idea of doing a TV commercial
2:19 - Making the ad: Home or studio?
4:25 - Struggles behind shooting a video
5:38 - Where does your commercial air?
6:29 - How do you land on different TV channels?
8:04 - Finding the household seller
9:13 - Airtime and commercial frequency
10:07 - How do you track your commercial leads?
11:59 - Better ROI: Commercials vs Different marketing mediums
13:40 - Benefits that come along from being on TV
14:42 - Target Audiences for Commercials
15:45 - Boosting Engagement and Driving Action
16:59 - TV Analytics: Tracking Viewership & Reach
19:57 - Overcoming camera hesitancy
21:08 - Hyper-Targeted Online Ads: Reaching the Right Market
22:14 - TV Commercials: Lead Quality Comparison
23:39 - TV ads as a marketing strategy
24:39 - Competition and deal opportunities
25:52 - The credibility that comes from being shown on TV
27:16 - What is your future plan for running ads?
29:33 - Assessing effectiveness & deal volume to stay in the game
30:48 - How long have you been airing TV commercials?
31:17 - Dealing with Misfit Deals: Adaptation & Decision-making
33:03 - Expected call volume from commercials
34:23 - Cost of working with remtv.com
34:59 - Pricing for airing in different markets
35:58 - Considerations for TV commercials
37:03 - Pick one: TV vs. Direct Mail vs. Texting
38:00 - Final thoughts
38:58 - How to reach out to Larry?
39:35 - How to stay up to date with everything