Twitter advertising revenue halves since Elon Musk takeover – BBC News

Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk last year, its owner has revealed.

Musk said the company had not seen the increase in sales it had expected in June, but added that July was a "bit more promising".

The tech billionaire bought the social media platform for $44bn (£33.6bn) in October 2022.

Rival app Threads now has 150 million users, according to some estimates.