Hacking Growth by Sean Ellis and Morgan Brown - The 1 Minute Summary

Achieve rapid growth for your startup or company through data-driven experimentation with the strategies from Sean Ellis and Morgan Brown's international bestseller Hacking Growth.

This 1 minute video reveals the 4-step growth hacking process Ellis and Brown provide:
1) Frame the problem
2) Generate hypotheses
3) Design experiments and
4) Analyze results.

They explain that growth hacking involves testing many ideas quickly and using analytics to determine what works best. The strategies in this video include setting massive goals, running many small, inexpensive experiments in parallel, identifying the most effective growth tactics and allocating resources accordingly. Ellis and Brown provide examples of growth hacks from companies like Uber, Airbnb, Dropbox, Facebook and others.

The principles of taking a data-driven, experimental approach to identifying the most effective customer acquisition and retention tactics that will scale your business rapidly are summarized in this short but powerful book summary video to inspire you to unleash the growth hacker mindset and achieve exponential growth for your startup or company.

Key points:
• Frame the business problem you're trying to solve through growth hacking
• Come up with as many potential solutions as possible to test
• Design A/B tests or experiments to determine what will help achieve your goals
• Use analytics and metrics to determine which experiments showed promise
• Run many small, inexpensive experiments in parallel
• Identify the most effective growth tactics and scale them up
• Allocate resources to the tactics that are working best
• Experiment with content, ads, referral programs and more
• Take a data-driven, scientific approach to growth

Hacking Growth provides a framework for taking an experimental approach to identifying the most effective customer acquisition and retention tactics that will scale your business rapidly.

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