F-150 Lightning electric pickup will cost less than $50,000 as Ford slashes prices across line
Ford announced on Monday that it is reducing the prices of its F-150 Lightning electric pickup trucks by several thousand dollars across the entire lineup.
This decision comes as a result of increased manufacturing capacity, declining costs of battery raw materials, and internal initiatives aimed at expanding production at the Detroit-based automaker, the Associated Press reported.
The price reductions for the F-150 Lightning models, with some reaching as much as $10,000, were interpreted on Wall Street as a potential indication of an upcoming price competition among electric vehicle manufacturers.
Consequently, Ford Motor Co.’s shares experienced a 5% decline on Monday.
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