Is It Love or Is It Just Expensive? Normalization of Luxury and Extravagant Gestures

2 years ago
26

"Is It Love or Is It Just Expensive? Exploring Social Media's Influence on the Normalization of Luxury Goods and Extravagant Gestures, and the Marketing of Gift-Giving as a Symbol of Love." In this thought-provoking discussion, we delve into the impact of social media on our perceptions and behaviors, specifically regarding the normalization of luxury goods and grand displays of affection. As we navigate the world of Instagram, TikTok, and YouTube, we uncover how these platforms have contributed to equating material possessions with love and affection, potentially creating feelings of inadequacy and societal pressure. Additionally, we examine the power of gift-giving as a marketing strategy that drives sales, with examples such as the iconic Cartier love bracelet and the tradition of diamond engagement rings. However, we also shed light on the concept of the five love languages, emphasizing that love should not be reduced to expensive gifts or societal expectations. We explore the different love languages - Words of Affirmation, Acts of Service, Receiving Gifts, Quality Time, and Physical Touch - and their significance in fostering authentic, caring, and genuine connections.

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https://5lovelanguages.com/
https://www.mindbodygreen.com/articles/the-5-love-languages-explained
https://www.cartier.com/en-gb/jewellery/collection-jewellery/love/bracelets
https://www1.wdr.de/radio/wdr5/sendungen/zeitzeichen/oppenheimer-100.html https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/

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