115. Insights in Advertising & the Evolving Marketing Landscape: An Interview with Dr. Gary Wilcox

In this podcast episode, host Dave Kozak and co-host Joe Kerins interview Dr. Gary Wilcox, a professor at the University of Texas at Austin specializing in advertising and public relations. Dr. Wilcox shares his journey and passion for marketing, highlighting his background in math, transition to marketing, and interest in research. The discussion covers various topics, including the role of mentors in career success, the evolving landscape of advertising and consumer targeting, the rise of influencers and the regulations surrounding them, the impact of artificial intelligence (AI) in marketing, and the growth and opportunities in the field of advertising. The conversation also touches on the importance of ethics and the challenges of navigating the ever-changing advertising industry.