The Drink That Killed Coke

🥤 New Coke was a catastrophic misjudgement by Coca-Cola... or was it? What was one of the biggest business mistakes, turned out to unintentionally be a genius marketing move. This mini business story covers the introduction of New Coke, the battle and rivalry between Coke vs Pepsi, and why Coke took the drastic action of changing their drink's formula after the Pepsi Challenge. This is the story of one of the most successful marketing mistakes ever.