What is a Pop-up shop? - How to start your own temporary shop and make money.
The best pop-ups get people talking and leave a lasting impression. How about giving your shop a theme or linking it up with a national event, or bringing energy into the shop with live music or a free drink? With every shop we launch ourselves, I try to create an 'instagram moment' – something quirky and fun that stops shoppers in their tracks and leaves them with an experience to share with friends.
From the biggest fashion houses to the tiniest vintage eBay retailers, everyone knows that social networks can be a great way to drive people to your shop and create a buzz about your brand. Make the most of Twitter, Facebook, Instagram and Pinterest, post plenty of photos, engage with your users, invite key influencers and bloggers and get your friends to come down and talk about you online.