Can Superhero Barbie revive Mattel?

ReutersPublished: January 28, 20151 views
Published: January 28, 2015

Mattel launches a new- look Barbie at the Nuremberg Toy Fair to help it fight off competition from the likes of Disney and Lego. As Hayley Platt reports the move comes a day after Chief Executive Brian Stockton was removed following a disappointing holiday shopping season. Credit to Reuters.

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