Toy giant Mattel joins box office race with Max Steel

Mattel, the toy giant behind 'Barbie' and 'Masters of the Universe', attempts to take on the big studios with a cinematic adaptation of its successful toy line, 'Max Steel'. Rollo Ross reports. Credit to Reuters. FOR USE OF STILLS AND PRE-PRODUCTION FOOTAGE OF 'MAX STEEL' - MUST COURTESY DOLPHIN ENTERTAINMENT WITH NO ARCHIVE, NO RESALE AND NO WIRELESS USE; FOR USE OF 'TRANSFORMERS: AGE OF EXTINCTION' TRAILER - MUST COURTESY PARAMOUNT WITH NO ARCHIVE, NO RESALE AND NO WIRELESS USE; FOR USE OF 'GUARDIANS OF THE GALAXY' TRAILER - MUST COURTESY WALT DISNEY STUDIOS WITH NO ARCHIVE, NO RESALE AND NO WIRELESS USE