Toy giant Mattel joins box office race with Max Steel

ReutersPublished: July 30, 20143 views
Published: July 30, 2014

Mattel, the toy giant behind 'Barbie' and 'Masters of the Universe', attempts to take on the big studios with a cinematic adaptation of its successful toy line, 'Max Steel'. Rollo Ross reports. Credit to Reuters. FOR USE OF STILLS AND PRE-PRODUCTION FOOTAGE OF 'MAX STEEL' - MUST COURTESY DOLPHIN ENTERTAINMENT WITH NO ARCHIVE, NO RESALE AND NO WIRELESS USE; FOR USE OF 'TRANSFORMERS: AGE OF EXTINCTION' TRAILER - MUST COURTESY PARAMOUNT WITH NO ARCHIVE, NO RESALE AND NO WIRELESS USE; FOR USE OF 'GUARDIANS OF THE GALAXY' TRAILER - MUST COURTESY WALT DISNEY STUDIOS WITH NO ARCHIVE, NO RESALE AND NO WIRELESS USE

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