Premium Only Content

E48: Ryan Lundberg - Mastering Lead Generation (Sales #2)
Ever wondered how to become better at finding and qualifying leads? What the key metrics you should be measuring and analysing when assessing your sales performance? And generally how to boost your revenue by building a more robust sales pipeline? Look no further!
This Sales Series episode is a run-through of the life and work of a senior SDR (Sales Development Representative) with Ryan Lundberg from LULA.
Ryan has deep experience at the 'top of the funnel' where he is responsible for finding quality leads that have a higher likelihood to convert and become paying customers. He breaks down the stages of the sales pipeline from an SDR's perspective, the math and psychology of cold calls, and how salespeople can use their own calls and technology to improve not only themselves but also their team's ability.
The latter half of the interview centered around a fascinating discussion on how to approach sales calls - Ryan's view is that the biggest mistake people make with Sales is overthinking! 🤔 Listen for more insights!
Connect with Ryan: https://www.linkedin.com/in/ryanlundberg/
Connect with Suraj: https://www.linkedin.com/in/suraj-t-4a9630155/
Startup Blueprint: https://thestartupblueprint.com/podcast
Like and follow for more content like this.
00:00:00 Intro
00:06:50 Stages in a Sales Pipeline
00:15:42 Selling with Finite Technical Resources
00:20:42 The Math of Cold Calls
00:25:42 The Psychology of Cold Calls
00:36:12 Using Calls and Technology to Improve
00:45:49 First Crucial 30 Seconds - Is There a Formula?
00:52:05 Biggest Mistake People New to Sales Make Getting Leads
-
LIVE
LFA TV
12 hours agoLFA TV ALL DAY STREAM - TUESDAY 6/17/25
5,085 watching -
LIVE
GritsGG
2 hours agoSpecialist Every Game! 👑 2587+ Ws
28 watching -
LIVE
The Big Migâ„¢
3 hours agoCNN, The End Is Near
4,318 watching -
2:03:41
Adam Carolla
2 hours ago $0.36 earnedAdam Carolla’s Perfect Father’s Day + Noa Tishby on the Israel–Iran Conflict
3.66K2 -
2:04:01
Matt Kohrs
12 hours agoMarkets Whipsaw, Breaking News & Live Trading || The MK Show
17.4K6 -
LIVE
GloryJean
1 hour agoAggressive Games + Ranked Later w/ Spartakus & StoneMountain64
100 watching -
1:07:45
Dear America
3 hours agoARE WE AT WAR?! Is Trump Preparing To Attack IRAN?!? + Why Is Tucker Turning On Trump?!
78.4K170 -
LIVE
Badlands Media
8 hours agoBadlands Daily: June 17, 2025
5,220 watching -
LIVE
Wendy Bell Radio
6 hours agoPeace Through Strength
8,548 watching -
1:21:08
JULIE GREEN MINISTRIES
4 hours agoLIVE WITH JULIE
102K179