Xavier de Le Rue: I want to show how amazing our earth is (IAMECO Warrior)
IAMECO Warrior partners with Swatch as Swatch Proteam athletes commit themselves to future generations as IAMECO Warriors. Our first athlete is Xavier de Le Rue.
Xavier de Le Rue (born 1 July 1979) is a French big mountain rider who won 3 times in the row the Freeride World tour world champion title. Xavier then switched his focus to filming and exploring our planet in search of radical aesthetic lines which get him awarded twice Big mountain rider of the year (2011 & 2013) and outstanding performance of the year by his peers.
The Swatch Proteam are athletes representing the energy, passion, and philosophy of Swatch. From Free-skiing and Surfing to Snowboarding, Mountain Biking and FMX (Freestyle Motocross), these charismatic women and men are consummate professionals in and outside of competition. They all have one thing in common -- the ability to inspire both in life and sports.
World champion snowboarder Xavier De Le Rue takes his lifestyle values and environmental passion onto a podium to join the ranks of the IAMECO movement founded by renowned photographer and visionary Roger Moenks. IAMECO is about addressing the worldwide environmental crisis in innovative, groundbreaking and pioneering ways. At the heart of IAMECO is a growing and dedicated group of thought leaders, creatives and pioneers, dedicated to building a global community of eco-conscious individuals.
With thanks to Swatch and Xavier de Le Rue
Directed by Roger Moenks