Disney World attendance is lowest in years

Disney World attendance is lowest in years
Could this be the result of price hikes? Or are there larger issues at play?
Independence Day weekend was the slowest one in nearly a decade.
Disney is now offering hotel discounts during Christmas, which is a peak period, signally trouble.
Disney has suffered losses with its streaming platform, Disney+. In addition, there has been turmoil with its CEO and executive succession as well as a political and legal fight with the Governor of Florida.
Revenue from the parks division is crucial to buoy up the overall earnings. The price hike by Disney was intentional to squeeze cash out of visitors, as well as thin out crowds. The cost of a two day ticket has increased over 11% from $255 per an adult to $285.
However, pent up travel demand may be going towards cruises and Europe instead of Disney.
Disney doesn’t have any new attractions opening soon except a reimagination of Splash mountain at both Florida and California parks. In addition to price hikes, they slashed free amenities.
Works Cited:
https://www.wsj.com/articles/disney-world-crowds-universal-studios-florida-36b0a579?mod=hp_lead_pos7
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