Bud Light Gets DESPERATE! Ken Griffey Jr. Brought in to Salvage DISGRACED Brand From Dylan Mulvaney!
Bud Light has lost on their own, now they are having to enlist other brands under the Anheuser Busch umbrella to make their business successful again.
Budweiser, one of MLB's largest sponsors, has inked a brand deal with the most famous Seattle Mariner ahead of the King City hosting the All-Star Game. The Kid and Budweiser aren't strangers, recently collaborating on a decent Father's Day ad that generally flew under the radar.
The kind of respect and reverence that Griffey possess is what Anheuser Busch needs desperately, so the partnership makes complete sense. Will this hurt Junior's legacy?
Sources:
Outkick: https://www.outkick.com/budweiser-brings-in-ken-griffey-jr-as-brand-looks-to-dig-out-of-bud-light-hole/
Budweiser: https://twitter.com/budweiserusa/status/1676958061242765312
Newsweek: https://www.newsweek.com/budweiser-ken-griffey-jr-merch-slammed-amid-bud-light-boycott-1811528
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