Sales Funnel Technique: The Art of Pre-Framing: Secrets to Skyrocketing your Online Conversions

Provided to Rumble courtesy of 🉐 "The Dojo"

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Hey whatsup everyone, Jonathan here and as a marketer, you've likely spent time split-testing your website, refining copy, and optimizing your call-to-action...

...But there's an overlooked concept with a big impact on conversion rates: pre-framing.

Pre-framing, borrowed from NLP, shapes customer perception before they see your sales message. It's crucial because it sets the stage for receptivity.

To leverage pre-framing and double or triple your conversion rate:

Use Affiliates: Their existing relationship with their audience makes them effective pre-frames. Recommendations carry weight.

Utilize Blog Posts: Educate and build trust before presenting the sales message. Blog posts lay the foundation.

Leverage Social Proof: Testimonials, case studies, and user reviews create pre-frames by showing others have benefited.

Use Negative Pre-Framing: Acknowledge higher pricing but emphasize superior quality or features to turn it into an advantage.

Employ Ads: Ensure congruence between ads and sales messages. Promised benefits must be delivered.

Pre-framing is a powerful concept to improve your conversion rate. Shape perception in advance to increase receptivity. Implement these techniques and see the impact.

=== Tools & Resources Mentioned in The Video ===

Article About Preframing/Deframing from NASP - https://www.nasp.com/blog/make-the-most-of-your-message-with-framing/

Thread on Warrior Forum about Preselling - https://www.warriorforum.com/copywriting/383668-how-do-you-pre-sell-someone.html

Swipe Worthy (Repository of Swipefiles) - https://swiped.co/

Limitless Traffic Formula - https://docs.google.com/document/d/1G5MnEHZn5dy3-2PmqgRrVC_q2aGnJCgrliWyP9iTi9s/edit?usp=sharing

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