7/08/2023 Principles of Marketing: Chapter 1- Creating and Capturing Value

Learn: Define marketing and outline the
steps in the marketing process, the importance of understanding
customers and the marketplace and identify the five core
marketplace concepts, the importance of understanding
customers and the marketplace and identify the five core
marketplace concepts, customer relationship
management and identify strategies for creating
value for customers and capturing value from
customers in return, the major trends and forces
that are changing the marketing landscape in this
age of relationships.