Dark Arts of Design -- Design Wizard's Guide

You are more aware of the Design Wizard's neuropsychological techniques than you might know. As proof of their value and effectiveness, take a look how the Dark Arts Designers, advertisers and companies are using these tactics. Once you begin to understand them, you can use this same knowledge as a force for good - to craft products and experiences your clients with love. And added bonus - is that understanding the how the human mind works, can help you spot these techniques in use as a kind of defense against nefarious use, while making it easier to connect and communicate with others.