ISOM and the Secret of Great Covers

In a recent livestream Eric July said that the mass market covers for his two issues of ISOM are extremely important because they'll be representative of the books going forward. But exactly how representative *are* ISOM's two mass market (and six limited-run) covers of what's going on inside the two books...and does that even matter?

00:00 Introduction
01:57 The Prime Directive of Cover Art
03:39 Boring vs. Exciting Covers
07:25 Exceptions to the Prime Directive
09:33 Cover Art Failures
13:38 Complaining to Joe Quesada
15:04 ISOM #1 Covers
22:11 ISOM #2 Covers
31:26 Does It Represent...or Does It "Pop"?
38:04 Problems with the "Pop" Strategy
39:56 ISOM #1 Cover Problems (and Fixes)
45:15 An ISOM #2 Cover Problem (and Fix)
47:07 Conclusion

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