Facebook Ads Strategy: When to Use CBO vs ABO in 2023

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In this video, I will discuss the Facebook Ads strategy for 2023 and when to use Campaign Budget Optimization (CBO) vs Ad Set Budget Optimization (ABO). Facebook Ads is a powerful tool for reaching your target audience, but it can be challenging to navigate the platform and choose the right optimization strategy.

I will guide you through the step-by-step process of how to choose between CBO and ABO, including the benefits and drawbacks of each strategy.

By the end of this video, you will have a clear understanding of when to use CBO vs ABO in your Facebook Ads strategy for 2023. So, if you're a marketer or business owner who wants to stay ahead of the curve and maximize your Facebook advertising performance, this video is for you!

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