Connecting Google Analytics 4 to Tableau for Advanced Data Visualization

This video demonstrates how to connect Google Analytics 4 to Tableau to unlock advanced data visualization and dashboarding capabilities. By connecting these two powerful platforms, you can:

• Access your Google Analytics 4 data in Tableau, including metrics, dimensions, events and user properties

• Create interactive dashboards and charts in Tableau using your Google Analytics data

• Filter, segment and visualize your Google Analytics data in any way you need

• Publish Tableau dashboards and stories to share Google Analytics insights across your organization

Viewers will learn the step-by-step process for connecting Google Analytics 4 to Tableau, including:

• Downloading the Google Analytics connector for Tableau
• Authenticating with a Google account
• Selecting the Google Analytics 4 property to connect
• Exploring and visualizing Google Analytics data in Tableau

By integrating Google Analytics 4 and Tableau, marketers and analysts can gain deeper insights from their Google Analytics data and create more impactful visual reports and dashboards.