Do low-price intro offers cannibalize a publisher's product?

1 year ago
4

Bo Sacks distributed an article by Cosmin Ene in which Cosmin argues that #publishers risk cannibalizing their products when they offer very low-priced introductory offers.

It's certainly a risk, and Cosmin offers some things to consider. In this edition of "Something I Learned Yesterday" I push back a little and offer some counter-arguments to a few of his points.

Here's Cosmin's article
https://whatsnewinpublishing.com/subscription-cannibalization-is-here-just-not-as-you-think/

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