Billy Kasis Digitl Marketing | What are Rich media ads?

Rich media ads are an online format incorporating interactive elements, multimedia content, and advanced features to engage and capture viewers’ attention.

Unlike traditional banner ads that are static images or text-based, rich media ads offer a more dynamic and immersive experience.

They typically include videos, audio, animations, games, and interactive elements like quizzes or surveys.

The main goal of rich media ads is to enhance user engagement and increase brand awareness by providing an interactive and visually appealing experience.

By incorporating interactive elements, rich media ads can encourage users to interact with the ad unit, leading to higher click-through rates and better ad performance.
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Please read more in our Blog: https://www.digital-and-video-marketing.click/what-are-rich-media-ads/