Bud Light FIRES EVERYONE! Marketing Team Behind Dylan Mulvaney Campaign GONE as Things Get WORSE!

1 year ago
129

Sources from within Anheuser Busch have confirmed that the Bud Light VP of Marketing and her boss have been fired! Alissa Heinerscheid, who famously called to shift the culture of the brand to target a new audience and her boss, Marketing Lead for Mainstream Brands Daniel Blake, have been relieved of their duties.

Giving the green light to Dylan Mulvaney could go down as the single worst business decision in history. New Coke didn't tank a brand as hard as this partnership did!

Sources:
Daily Mail: https://www.dailymail.co.uk/news/article-11956593/Bud-Light-marketing-VP-said-wanted-update-fratty-branding-days-Dylan-Mulvaney-ad.html
New York Post: https://nypost.com/2023/04/24/second-bud-light-marketing-exec-placed-on-leave/
Daily Caller: https://dailycaller.com/2023/06/27/anheuser-busch-marketing-execs-bud-light-not-employed/

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