Whats happening with Samsung? Galaxy S23 Series

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From the release of the Samsung Galaxy S23 Series of phones, I see a lot of people saying this update isnt needed, or that it's incremental. Samsung was always known for going 'all-out' on their phones, by putting in the latest and the greatest, along with tons of features that many called gimmicks, but still features none-the-less. It seems like Samsung has quieted down, but is that a bad thing?