The Power of Video in Sales with Ruben Dua

Sales POP! interview with Ruben Dua and John Golden [00:00:00]

Why video is important for sales [00:01:39] Ruben explains the difference between scale and growth and how video can help businesses scale and grow.

How to start using video in sales [00:04:21] Ruben advises drawing out the sales process and identifying opportunities to add video at every step.

The importance of human connection in sales and marketing [00:08:27] Ruben and John discuss the importance of human connection in sales and marketing, and how video can help build that connection.

The Importance of Authenticity [00:08:58] The conversation touches on the importance of authenticity in video sales, and how it can help businesses scale and grow.

The Power of Storytelling [00:13:43] The speakers discuss the power of storytelling in making human connections, and how it is an essential part of every culture.

Making Video Sales Easy [00:14:16] The speakers talk about the importance of making video sales easy for people, and how Dub's integration with Pipeliner CRM can help overcome the barriers to entry.

Using Video to Replace Ineffective Emails [00:17:06] Ruben Dua explains the importance of being deliberate and providing value when using video in sales, rather than using it to replace ineffective emails.

Overcoming Email Filters and Building Human Connections [00:20:11] Ruben Dua discusses the challenges of getting emails in front of prospects and suggests focusing on value and building human connections across multiple channels, including social media and podcasts.

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SalesPOP!: A modern digital magazine, aimed at empowering sales leaders, sales management, sales professionals, and entrepreneurs to achieve success. As a multi-media platform, we bring you live sales expert interviews with top professionals giving you pro tips on how to be more successful in sales.
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