'Powerful brand' of ISIS, disappearing refugees, & youth voting in GE2015 (EP 199)

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Afshin Rattansi goes underground on the psychology of branding. Copywriter and author Jonathan Gabay says that consumers are building up an immunity to traditional advertising, meaning companies need to get 'inside the consumer's mind-space' and give them more than just a product or service. Ammar Waqqaf of the British Syrian Society tells us about the Yarmouk refugee camp in where over 100,000 refugees have fled. Michael Sani, CEO of Bite the Ballot, explains why it's so important to get youngsters interested in politics and voting in the upcoming election. And is the European shift towards China and the AIIB putting America on the back foot?