Trust and trust fails

What happens in those critical moments where we lose trust? We know that trust accounts for 40% of the buying decision. We also know that trust is an all-important aspect to sales. Clearly clients buy from people that they trust first and foremost. In this video, I cover the three areas of trust - authenticity, empathy, and logic - and how they apply to sales. I also discuss the two different modules of communication and how just focusing on the right one can help us save ourselves from trust failures.