Ep#306 Scott Schober: Sticking with Your Niche... Becoming the Influence Your Clients Depend On

Episode 306 of the Growth of Scaling Podcast is an interview with Scott Schober, the CEO of a wireless threat detection company specializing in cybersecurity, discusses his company's transition from a design-focused business to a product-focused one, offering niche solutions at the intersection of wireless technology and cybersecurity. Scott highlights the importance of building a solid brand and reputation over time, enabling his company to thrive without advertising. The conversation explores operating in a specific niche market, the significance of wireless security, and the company's B2B approach to selling to various industries. Scott also shares insights on growth strategies, including strategic outsourcing and improving profitability and efficiency. The discussion concludes with Scott's experience using Kickstarter to gather customer feedback and refine product design, emphasizing the value of customer input in driving success.

Learn from Scott Schober's success story and take action to strengthen your brand, improve efficiency, and stay ahead of the competition. Elevate your business by implementing these proven strategies and unlock its full potential today!

Ways to Connect with Scott Schober:

Website: http://www.bvsystems.com/
Personal Twitter: https://twitter.com/ScottBVS
Company Twitter: https://twitter.com/BVSystems
Youtube: https://www.youtube.com/c/Bvsystems
Facebook: https://www.facebook.com/WirelessDetection/
Instagram: https://www.instagram.com/scott_schober/
Personal LinkedIn: https://www.linkedin.com/in/snschober/
Company LinkedIn: https://www.linkedin.com/company/bvsystems/

What’s in this podcast episode?

00:00 Intro
01:44 Who is our guest for today
02:16 What is his business
02:55 When was the company founded, and what is their niche
04:01 What does their business do that makes them different from others
04:58 An explanation of what a wireless platform is and how it is being used in illegal activities, and what the company does to help prevent it
05:46 Who are the consumers of their hardware solutions
06:30 What is his job as a CEO
07:57 How has been their growth journey since he took over the business
09:43 What did they do to meet customers' needs rapidly, and what did he learn about their industry
11:31 What should CEO’s need to analyze and focus
12:31 Why is it important to get feedback and listen to your costumers
13:35 captainscouncil.com ad
15:31 What had been the greatest challenges he faced since taking over and running the company
17:01 What are the steps he learned from his dad that he modified or instilled in their business that helped his people to grow
19:04 How did they decide when to hire someone, and what are the things that are under his control
20:43 How did he manage to continue the growth of their family business and be able to get everyone get along
22:53 What you need to know if you want your business to succeed
24:08 Who inspires him to keep going and growing
25:12 Where to find and connect with Scott to know more about him and his business

I highly suggest you watch this entire exchange between Scott Schober ⭐️ Todd Westra 📈

Full episode details here: https://links.thegaspodcast.com/306

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