Post Dylan Mulvaney, Bud Light's 'gender pronoun' cans are thankfully absent from this pride season

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Last pride “season”, Labatt, which brews Bud Light under licence in Canada, thought that it would be a jolly good idea to market rainbow-festooned Bud Light “gender pronoun cans.” No, we’re not making this up. So it was that Bud Light cans commanded drinkers to “celebrate everyone’s identity.” As well, the Bud Light cans were festooned with pronouns and words that… might be pronouns. Which is to say, the cans displayed classic pronouns such as she, him, her, they, them, etc. But there were also a bunch of what seems to be made-up words on the cans. We assume these words are whiz-bang new-age pronouns that, alas, do not reside in any dictionary on the planet. For example: what is Xe and Xem?

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