8 Fascinating Psychological Biases - Richard Shotton | Modern Wisdom Podcast 592

Richard Shotton is a behavioural scientist, Founder of Astroten and an author.

This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not anticipate. Richard has one of the best insights into this world of models, psychology, consumer behaviour, principles for advertising and social change.

Expect to learn the marketing secret about behaviour change that everyone forgets about, how to make habit formation absolutely seamless, why IKEA is so successful even though they don't make your furniture, a hack that any advertising campaign can use to make it stick in people's minds, how to fix the problem of choice paralysis and much more...

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#psychology #behaviouralscience #mentalmodels

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00:00 Intro
00:34 Why You Should Care About Behavioural Science
05:55 Stated Vs Revealed Preferences in Human Behaviour
09:48 Making Habit Formation Seamless
16:12 Are Loyalty Schemes & Incentives a Scam?
23:27 Using Ease to Change Behaviour
33:50 Increasing the Perceived Value of Something
49:29 The Generation Effect in Behavioural Science
57:55 The Behavioural Science of YouTube Thumbnails
1:04:10 Explaining the Keats Heuristic
1:12:54 The Power of Concreteness
1:17:30 Are Stories Better than Statistics?
1:28:56 Psychology Behind Precise Pricing
1:36:24 Where to Find Richard

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Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/

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