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Do you have a digital marketing plan? 1 - Any project always relies on planning at the beginning to avoid problems and inconveniences with unfinished steps in the future.

The starting point is an analysis of the market sector in which you wish to operate. We need to see if this area is growing and what the potential is. This is because new markets with high growth potential and areas that are already mature or declining require different digital marketing strategies to be considered.

After you've done that, you'll know what the public image of the sector is, what the level of trust and confidence is, and what opportunities you can explore. is the problem. Therefore, it's worth including a thorough analysis of your direct and indirect competitors in your digital marketing plan. Finally, set goals because your digital marketing plan should be 100% aligned with your goals. 2-An ideal audience is also called a persona. Defined in this way, they embody the normal behavior, consumption habits, and preferences of your audience. Be aware that your intended audience will consume your product or information, whether virtual or physical. A persona is a fictional representation of a company's ideal customer using real-world data about customer behavior and demographics. Persona leads content creation and digital his marketing. 3- Once you know who your personality is, you need to shape your digital marketing line based on the language your audience understands. Is it a formal language or a more modern one? To grab your audience's attention, you need to use images and text elements appropriately, elicit people's responses, and generate engagement such as comments and shares. Note that there is That way, you'll know your digital marketing strategy is making an impact. 4- It's not enough to invest in building a blog, website, and channel to start digital marketing for your business. You need to be able to offer your audience something special. Content production is an important option when investing in a company's digital marketing.

The key is to focus on what your audience wants to consume. There are a number of avenues that can be considered in different ways, such as videos. Video is more widely consumed as it offers the ability to integrate audio and video in one place and create empathy and connection with prospects.

Investing in articles with content helps people clear their doubts piecemeal. Another good piece of content to consider is your photos. Especially when the pictures come with the price of the product. This is even more true for brick-and-mortar stores, where you need to invest more in social media.

Whatever type of content you choose, you should always be informed and clear the public's doubts. If that mission is accomplished, they are more likely to come back to your business and use your other content. 5- It's impossible to invest in digital marketing without including your own business in your social media plans. You need to know which medium works best for you: Facebook page, Instagram profile, YouTube channel. Once your profile is set up properly, start publishing content and keeping your page up to date. Additionally, promotions offered by social networks allow you to promote your content and target your audience, increasing sales opportunities and lead conversion.