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E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves the entire process of online shopping, including browsing product catalogs, placing orders, making online payments, and arranging for product delivery or digital fulfillment.

E-commerce has gained significant popularity and transformed the way businesses operate and consumers shop. It offers numerous advantages over traditional brick-and-mortar retail, such as convenience, accessibility, and a global reach. Customers can shop from the comfort of their homes or anywhere with internet access, and they have access to a vast array of products and services from around the world.

E-commerce platforms can take different forms, including online marketplaces (such as Amazon and eBay), standalone online stores (such as Shopify and WooCommerce), and social media shopping features. These platforms provide businesses with the tools and infrastructure needed to showcase and sell their products or services online.

E-commerce involves various components and processes, including online marketing, inventory management, payment gateways, secure transactions, order processing, shipping, and customer support. It also encompasses business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and other types of transactions.

Overall, e-commerce has revolutionized the way businesses operate and consumers engage in commerce, making it more efficient, convenient, and accessible for both sellers and buyers.