Linda Yaccarino Assumes Role as Twitter CEO, Replacing Elon Musk

Linda Yaccarino Assumes Role as Twitter CEO, Replacing Elon Musk

Linda Yaccarino, former head of advertising at NBCUniversal, has officially taken over as the new CEO of Twitter ahead of schedule, replacing Elon Musk. Yaccarino promptly updated her LinkedIn profile to reflect her new position at the troubled social media company.

While Musk plans to remain involved with Twitter, Yaccarino is now leading the platform as CEO. On the same day, Twitter also announced the appointment of Joe Benarroch, another senior executive from NBCUniversal, who will focus on business operations.

What do you think are the key challenges that Linda Yaccarino will face as the new CEO of Twitter, and how do you believe she can address them?