The Gender Gap in Sales: Challenges and Solutions with Kelley O Keeffe

[00:00:00] Sales POP! welcomes our next guest Kelley O'Keeffe

Improving the numbers of millennial females in sales leadership [00:00:24] Kelly discusses the challenges faced by women in sales, the role of sales leadership, and the traits that female sales leaders bring to the table.

The role of sales leadership in promoting women [00:04:22] The conversation focuses on the problematic role of sales leadership and how it traditionally promotes high-performing salespeople without giving them any training as a manager or a leader. Kelly explains how sales managers hold the key to unlocking more females to go up the sales executive track.

The lack of clarity on promotion criteria for women [00:08:08] Kelly talks about how women are not as aware of what sales leaders or management are looking for in terms of promoting people, and how this lack of clarity affects women's readiness to take on other roles. She also emphasizes the need for empathy and accessibility of tools to improve women's numbers.

Benefits of Gender Diversity [00:10:22] Kelly discusses the benefits of having a diverse viewpoint in sales and gives an example of how male and female executives approach decision-making differently.

Importance of Empathy and Listening Skills [00:12:00] John and Kelly discuss the importance of empathy and listening skills in sales leadership, and how women may excel in these areas.

Advantages of Being a Sales Leader [00:18:49] Kelly shares the benefits of being a sales leader, including building a diverse network, transparent criteria for success, and flexibility in work arrangements.

The Importance of Flexibility [00:19:56] The speakers discuss how the ability to work remotely has opened up more opportunities for people to find the right job for them.

Inclusivity in Talent Pipeline [00:21:00] The importance of inclusivity in the talent pipeline is discussed, and how companies need to be more inclusive to have a diverse pipeline.

Empowered Engagement [00:21:31] Kelly talks about her company, Empowered Engagement, which advises CEOs on how to be more gender inclusive and provides a mini sales MBA course for women and those looking to uplevel their skillset.

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