Twitch has new Branded Content Guidelines 🪙 Pure EnigMᐰh 🐀

Twitch has recently introduced updated Branded Content Guidelines, aiming to provide clarity and standardization for streamers and advertisers. Here are some key points to note.

On-stream logos must now be limited to a maximum size of 3% of the screen, ensuring they don't dominate the viewing experience.

Burned-in video ads, where advertisements are permanently integrated into the stream, are strictly prohibited under the new guidelines.

Burned-in display ads, which involve incorporating ads directly into the visual elements of the stream, are also not permitted.

Additionally, burned-in audio ads, where promotional content is permanently added to the audio stream, are not allowed as well.

These guidelines aim to strike a balance between promoting branded content and maintaining an enjoyable viewer experience on the Twitch platform.

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