Building Trust and Connections: The Impact of Emotional Intelligence in Business

On this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Phil Johnson, a leadership and organizational development coach for 22 years, to discuss energy physics, emotional intelligence, and the significance of developing emotional intelligence in today's rapidly changing world. Johnson emphasizes the importance of staying present in the present moment and lowering our walls to connect with others genuinely. They discuss the significance of emotional intelligence in business, given all purchasing decisions are made in the emotional part of the brain, and later tie it in with the way Apple connects emotionally with consumers when introducing new products.Show more

Highlights
- Emotional intelligence and doing emotional labor is essential in navigating the tsunami of accelerating change we're facing.

- Many companies are prioritizing emotional intelligence in their hiring and promotion processes.

- There is a problem in the PR industry where most people only understand one specific side of the political ideology and not the other two.

- Lack of emotional intelligence may have been a factor in the Bloodlight campaign not being well-received by some.

- Unconscious behavior causes disconnection with self and others.

- The present moment is the only time that is real and you can take action and generate results.

- Emotional labor and developing emotional intelligence is necessary to move outside of our comfort zones for better results.

- Those who can move outside their comfort zones and develop emotional intelligence will lead us in a better direction.

- The amygdala response can be calmed with emotional intelligence and help us better handle fear and anxiety related to change and innovation.

- Connecting emotionally with desired results is key to motivation.

- Wisdom and emotional intelligence are necessary to navigate challenges such as genetic technology, AI, climate change, and pandemics.

- Lowering walls and being in the present moment helps us connect with ourselves and others for better results.

- Emotional intelligence is important in business because all purchasing decisions are made emotionally.

Show Notes:

01:06) Are you a coffee or tea drinker?

(01:13) Any specific coffee that you like?

(01:36) Can you summarize your expertise?

(02:09) What are some of the common misconceptions of emotional intelligence?

(03:19) How can PR pros and marketers improve their emotional intelligence?

(05:24) How did the marketers fail for Bud Light?

(09:55) There are usually three different thought

(12:12) How can you be aware but avoid burn out?

(13:27) Use meditation to avoid the burnout?

(16:52) We all buy things from emotion?

(17:25) How to we go back with understanding each other through emotional intelligence?

(20:03) Should we understand ancient thought about emotional intelligence?

(24:50) Nothing is new under the sun.

(26:02) How do you stop looking at customers as a monolith when using emotional intelligence?

(28:15) How do PR pros and marketers use emotional intelligence?

(29:55) Fun question: How would you create AI with emotional intelligence?

(33:04) Where can people find you online?

(33:23) Final thoughts

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