The Moment Idubbbz Lost the Plot

YouTuber iDubbbz posted a video titled “I miss the old idubbbz.” This was an apology video for all the hateful and bigoted comments and content he’s made in the past. The title of the video refers to the audience who still align with his “old rhetoric” and how they shouldn’t.

RiceGum is an American YouTuber and rapper, best known for his diss tracks and online feuds with other YouTube personalities. Since creating his YouTube channel, his channel has received over ten million subscribers and over two billion video views.

In November 2017, Le was ranked at number 25 on the Billboard Emerging Artists chart. His song "It's Every Night Sis" was certified platinum by the Recording Industry Association of America (RIAA) in March 2018

Idubbbz has completely moved away from his old style of videos to become more cooperate friendly. He assumed that him turning away from that was a “weak and passive way to run my channel” when he didn’t address it. iDubbbz’ apology video claimed he wanted to “take accountability for the mistakes I’ve made.” This was him addressing it.

This “hurtful and damaging content” he referred to was his video section called Content Cop videos. The series involved iDubbbz criticizing another YouTuber’s content or behavior for whatever the reason was. In one Content Cop video which he referred to was fellow YouTuber Tana Mongeau’s use of the n-word. She tweeted at him criticizing his use of it, and he doubled down and found past content of her doing the same.

In the process of that video and other Content Cop videos, he cultivated a “culture of apathy and cruelty as well.” Although, he convinced himself he was doing it for the right reasons. According to iDubbbz apology, he wasn’t confident in his ability to entertain, but the videos were successful. He also excused himself by saying he wasn’t responsible for the how his audience reacted. But in this apology, he takes full responsibility for how his audience acted. It isn’t right to act as he was.

#idubbbz #ricegum #drama

Thanks for watching this video gamer!
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