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Have a Clear and Specific Goal | How to Perform AB Testing | #shorts #abtesting #digitalmarketing
It's also important to have a clear and specific goal for the A/B test. This could be increasing the number of sign-ups, reducing the bounce rate on a website, or increasing the average order value. Having a clear goal will help the business determine what metrics to measure and how to interpret the results of the A/B test.
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