Ep#299 Paul Fitzgerald: Strategies for Harmonizing Organic and Sponsored Content

⁠Paul Fitzgerald⁠ is an accomplished journalist, publicist, and CEO of ⁠Salt & Pepper Media Inc⁠., a highly regarded public relations firm with offices in Burlington, Toronto, and Calgary. With over two decades of experience, Paul has worked on major news and promotional campaigns, collaborating with renowned celebrities and securing extensive media coverage for his clients. He has been featured in prominent publications such as The Toronto Sun, The New York Times, CNN, and BBC, to name just a few.

As a seasoned public relations expert, Paul understands the power of new technologies and social media platforms. He has successfully executed his clients' creative campaigns on Facebook, Twitter, YouTube, Instagram, and LinkedIn. Salt & Pepper Media Inc. specializes in various services, including public relations, media training, web design, social media management, mobile app development, content writing, marketing, advertising, and film.

Paul holds a Master of Arts (MA) in Journalism and Communications and a Bachelor of Arts in Political Science and Media Studies. He has received several prestigious awards, including the James Ryan Memorial Award and the Literary M. Award. With his extensive expertise and passion for the industry, Paul Fitzgerald continues to make a significant impact in journalism, public relations, and media communications.

Ways to Connect with Paul:
Website:⁠ http://saltandpeppermediainc.com/⁠
Twitter:⁠ https://twitter.com/SPMediaInc⁠
Facebook:⁠ https://www.facebook.com/saltandpeppermediainc⁠
Instagram:⁠ https://www.instagram.com/saltandpeppermedia/⁠
YouTube:⁠ https://www.youtube.com/@PaulFitzgeraldJournalist⁠
Personal LinkedIn:⁠ https://www.linkedin.com/in/paulwaynefitzgerald/⁠
Company LinkedIn:⁠ https://www.linkedin.com/company/saltandpeppermediainc/⁠

Full show notes here: https://episodes.thegaspodcast.com/b/paul-fitzgerald

What’s in this podcast episode?
00:00 Intro
02:15 Who is our guest, and what is his business
02:58 How did Salt and Pepper Media start
04:26 Whom are they helping with his business, and what problems are they solving
06:37 What are the things that stayed in his business, and what things have changed
08:25 The difference when someone who pays to be on a show and a not paying guest
10:35⁠ captainscouncil.com⁠
12:23 What people finally realized when the pandemic hit
13:28 How has the business evolved over the years and the things that helped him on his growth and scaling journey
14:22 His experience as he tries to grow and scale the business
17:58 What keeps him going in his business, and things he loves about it
20:03 Biggest challenges that he has faced on his growth and scaling journey
22:23 What he learned from his experiences
23:40 Someone in his circle that he wants to give a shoutout that motivates and inspires him to keep going
25:52 Where to follow and connect with Paul to know more about him and his business

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