1 year ago

Yung LB talks about building his brand, his empire, always moving forward, finding new ideas and what he has in the works.

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00:00 Intro
16:27 Used to sip lean heavy back then, it used the most praised dr*g, LB says not that much anymore
20:37 The passing of his mentor and big bro Jack
21:53 The Cookies Boys, rockin the brand on tour to support bro
24:13 Not getting paid for rockin Cookies brand and ultimately creating a buzz
+ Opening for Playboi Carti reppin Cookies super hard around 2017
25:11 Meeting Carti on tour, didn't know who he was back then
27:38 Going on tour with his label Keep it Lit, selling out 22 shows outta 24
29:56 Started Runtz brand, Runtz coz it tastes like candy
37:56 LB is not giving the game for free at all!
39:11 LB is building a brand, w**d is just a small part of it, Runtz everything
41:26 Opened a dispensary on Ventura Blvd
41:51 How the meme of the fake Runtz helped the real brand: "Obama Runtz was fake! We made a song out of it tho"
45:57 LB and Desto Dubb are like twins
46:51 How he took Benny HIbachi from 100 followers to becoming the most lit food truck in LA
48:20 Getting Hibachi plates delivered at the strip club
50:32 Got a deal with Cookies against his will so he started and pushed his own thing: "Joke's up"
54:50 It's all about the brand, corporations will come eventually, built a household name in 4 years
57:47 Got his IG deleted on 420 and never posted weed on there
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