Why did the Disney Star Wars Hotel fail?

Disney’s Orlando Star Wars: Galactic Starcruiser hotel is a 100 room hotel opened in March 2022 as a two night, themed adventure. It hasn’t even been two years but it is slated to close in September 2023.
It was a risky gamble that never caught on with fans due to its outrageous pricing, small rooms, boring interiors, and low entertainment value. Given Disney’s declining stock price, and focus on cost cutting, the hotel seemed a logical thing to shutter. The minimum price for a pair of guests was $4,809 for a mere two nights during off peak times. The cost for a family of four would be $6,000. Imagine all the things you could spend five to six thousand on rather than a two night stay at a Disney hotel in Orlando.
Disney struggled to get bookings, so they started pushing huge discounts.
The lesson is that the consumer is extremely cost sensitive especially during poor economic times.
As much as Disney is trying to blame Governor DeSantis, there are certainly economic factors occurring, and more specific issues with their business and operations.
Works Cited:
https://www.space.com/star-wars-galactic-starcruiser-hotel-shutting-down
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