Create Two Versions | How to Perform AB Testing | AB Testing | #shorts #abtesting #digitalmarketing

To perform an A/B test, a business will create two versions of a product or marketing campaign, version A and version B. These two versions are then randomly assigned to a group of users, and the results are measured to determine which version performed better. For example, a business may create two different versions of a website, with version A having a red call-to-action button and version B having a green call-to-action button. The business would then measure which version led to more conversions, such as purchases or sign-ups.

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