Stores are cracking down on customer returns

1 year ago
3

One of the largest drains on profit for a store is returns because of shipping, warehousing, and labor costs. Also, by the time returns are processed, many items are out of seasons and have to be sold on clearance. On average it costs more than $25 for every $100 of returned merchandise processed.
Stores are increasingly focusing on profit rather than sales growth. Rising interest rates means there is less capital to invest.
Privacy changes on the part of Apple and other technology companies means it is more costly to acquire customers.
While customers say that free returns are important to them, they will continue to shop at retailers that charge for returns which demonstrates a difference between what people say and what they will actually do. In fact, sixty-six percent
Amazon is now warning shoppers about items with high return rates.
Some stores like Zara and H&M are charging shoppers for sending returns by mail. Other stores are offering discounts if the customer agrees not to return the item.
A small portion of customers represent that majority of returns. The 80-20 rule applies to many things and it can be applied to generally say 20% of the customers represent 80% of returns.
Works Cited:
https://www.wsj.com/articles/online-retailers-tighten-return-policies-to-boost-profits-9bf6ccc2?mod=Searchresults_pos1&page=1
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