Target Scrambling to Dodge Bud Light's Fate

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1 year ago
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Target’s recent LGBTQI+ Pride-themed children's clothing line has sparked controversy, designed by a self-confessed Satan worshipper who proclaims “Satan is hope, compassion, equality, and love.” To add to the heat, a response to consumer discontent sees Pride merchandise being moved from the forefront of Southern stores, evoking comparisons to the Bud Light debacle. With an array of “tuck-friendly” swimsuits and “gender fluid” mugs, the retail giant faces criticism, especially from conservative circles. Amid mounting pressure and the specter of a Bud Light situation looming, Target seems to be in damage-control mode. This report uncovers the hidden facets of this controversy and the responses to it.

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